The THE iDOLM@STER Amami Haruka Cu-Poche figure captures the bright energy of the idol with a compact, highly poseable design. Standing at 110 mm tall, she features a cheerful face sculpt with large, sparkling eyes and a friendly smile. Her chestnut-orange hair is styled in her signature short, bob-like cut with decorative hair ornaments that accentuate her lively stage presence. The figure wears a pastel-themed idol costume with clean line work, layered fabric-like textures, and precise painted accents that reflect her concert-ready look. Accessories include interchangeable hands for expressive gestures and a small display stand to recreate iconic moments from the series.

Haruka Amami is the energetic, ever-optimistic member of 765 Production in THE iDOLM@STER. A rookie with a heart full of dreams, she approaches every audition with a smile and a belief that kindness and hard work can carry her to the top. As the group navigates competition, friendships, and the pressures of show business, Haruka's warmth helps her teammates stay focused and hopeful. Her journey blends lighthearted humor with moments of genuine determination, showing that success in the idol world comes from teamwork, practice, and the courage to smile through both triumphs and setbacks. Through each season, Haruka's cheerful perseverance inspires others to believe in their dreams and to keep working toward a shared goal.