This 1/8-scale Bilibili 22 Niang '2233 End of Year Festival, 2017 Exclusive Ver.' figure presents the mascot in a festive, dynamic pose. Sculpted with delicate proportions, the figure shows 22 Niang wearing a brightly colored festival outfit with layered fabrics, ribbon accents, and seasonal motifs. The sculpt highlights flowing hair, expressive eyes, and fine detailing at the cuffs and shoes. Paintwork includes smooth gradients, precise linework, and metallic touches on decorative elements. The themed base echoes festival decorations with printed patterns and a stable support peg. Overall, the figure balances playful charm and collectible-quality finishes, suitable for display in a dedicated anime figure collection.

22 Niang is a personified mascot created by the Chinese video platform Bilibili to represent youthfulness, internet culture, and community spirit. Often depicted with playful expressions and energetic poses, 22 Niang embodies the platform's mix of animation fandom, livestreaming, and fan creativity. In-universe, she acts as a cheerful ambassador who appears at events, holidays, and community campaigns, bridging creators and viewers. The '2233 End of Year Festival' edition celebrates the platform's annual festivities and the fan community's inside jokes—'2233' being a playful sequence used by users. This exclusive 2017 version highlights her festive side with themed attire and celebratory accessories, capturing a moment of communal joy while reinforcing her role as a symbol of connection and shared enthusiasm among collectors and fans.