22 Niang, also known as Er'er Niang, is one of the two official mascots of Bilibili, a popular Chinese video-sharing website. She is often depicted alongside her counterpart 33 Niang. 22 Niang is characterized by her playful, energetic, and slightly mischievous personality. She typically has light blue hair and wears a futuristic outfit, representing the youthful and innovative spirit of Bilibili. In the Bilibili community, she serves as a symbolic figure, engaging users and promoting the brand’s image.