New Super Mario Bros. is a side-scrolling platform video game series developed and published by Nintendo. It revives the classic 2D Mario gameplay with modern graphics, power-ups, and multiplayer features, while keeping the familiar goal of rescuing Princess Peach from Bowser. The series includes several entries across Nintendo handheld and home consoles, each building on the original New Super Mario Bros. concept and using the "New" branding to distinguish it from the older Super Mario Bros. games.