The product showcases Ariel with her iconic vibrant red hair flowing around her shoulders, a shimmering emerald tail with painted scale textures, and a delicate seashell top. Flounder hovers playfully by her side, his yellow body accented with blue stripes and a tiny cheerful expression. The figure captures a dynamic, scene-like moment as if jumping out from the sea, with translucent blue accents to imitate water splashes around their fins. The base is designed to resemble coral reef with soft gradients and bubbles, highlighting the bright color palette of the pair. Fine sculpting highlights the character's whimsy and adventurous spirit, consistent with Sega's prize line.

Ariel is a curious young mermaid princess who longs to explore the human world above the waves. She collects mysterious artifacts, drawn by their stories and wonder, even at the risk of angering her father, King Triton. Her longing leads her to make a dangerous bargain with the sea witch Ursula, trading her voice for legs to win Prince Eric's heart. Flounder, her loyal fish friend, accompanies her through adventures filled with peril and friendship. Ultimately, Ariel learns brave choices require trust, kindness, and self-belief, transforming her from a curious thief of human relics into a confident partner in a new world.