Kuma is a fictional character from Persona 4, known as the mascot-like bear who lives in the TV World. He is cheerful, curious, and often comedic, but also deeply loyal to the Investigation Team. Kuma helps guide the protagonist and the group through the mysteries of the Midnight Channel and the Shadow World. Over the course of the story, he develops a more human identity and plays an important role in supporting the team both in battle and in uncovering the truth behind the murders.