Puyo is the eponymous character from the puzzle video game series 'Puyo Puyo.' Rather than being a traditional character, Puyo refers to the colorful, jelly-like creatures that fall from the top of the screen. These Puyos are not sentient in the narrative sense but are central to the gameplay, as players must match four or more of the same color to clear them. They are iconic symbols of the series and represent its fun and competitive spirit.